Creativity was in the air as René Furterer partnered with celebrity stylist Sean James, Workshop Director of the Fred Segal Salon in Los Angeles, for fashion designer Minnie Mortimer’s show, which kicked off Fashion Week Spring 2011 at the chic 1OAK club in downtown Manhattan on Wednesday evening, Sept 8. For the ultimate in styling looks that would be both sophisticated and shining with good health, Sean specifically requested products from René Furterer. Each of the 12 stylists on his team was equipped with a generous supply of René Furterer styling formulas, including the new Vegetal styling system. Above the cacophony of blow-dryers, Sean shared the inspiration for designing the hair looks for the show. Referring to the lustrous glamour evoked by long, flowing styles worn by Lauren Bacall and Rita Hayworth during Hollywood’s golden era, Sean said, “It’s all about controlled sophistication. We call our hair look Pin-Up Girl Meets the Beach. The inspiration comes from Minnie’s clothe...